Okay so now we know content material is king. And of course since i’m creating our very own blogs, (remember blogs is definitely short slang for Weblogs – which can be what their “formal and official” name is), almost all of our facts is going to be “unique” and “Original”. Yet occasionally, since you’re only person, and since we all simply cannot “create” more and more details, we will certainly copy information from other sites. That is nice. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything.

Now i want to make this very clear. If you are giving a service to the people, where most of your business is to offer away links to other places just where people could possibly get information, in other words you are a database where persons come to get links, because you already performed all the study – that may be fine. Because what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE BITES – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter a great Search Engine discusses. Not with a long taken.

This can be a critical point to keep in mind. All sorts of things we is going to talk about, just about every method, coming from content to email to prospect lists to no matter what, has yet one aim in mind. To consistently and constantly boost and build your website “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the service you are offering, to come back. Therefore please differentiate involving the end goal and the methods. Articles (discussed inside our first article) is a approach towards the target of getting listed in a good placement on a search engine, and the objective is to own people employ and arrive to your web site or weblog, and make a “buzz” regarding it. (We definitely will talk about this much later in our series. )

Let us return to content for a moment. Here we are talking about something that most writers find out about and are knowledgeable about. Text, sayings, phrases. Original, unique text.

So to be able to continue on our fairly rational path, we will now focus on the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Before explaining what exactly these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.

If you have a site selling mane beauty supports, you will want to promote your materials writing articles around the things you are selling. Clearly if you compose something about the between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your web page. So you might write content articles around your hair supplies. You are likely to write article content on great hair care, method dye hair, how to get reduce split-ends, how often to shampoo or conditioner etc . etc .

Our magic hair website is called “Hair Is Not Forever”. Yet this is our site at the moment and we will keeping it as we go along. hairisnotforever even offers a blog. This www.shining0216.com.tw blog we will contact “SilkyFairHair” and we’ll put it, with regard to our case in under the name of the proprietor who is aptly known as Mr. Nor Hair. So now we have the following:

1 . Site – Your hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)

These kinds of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles specially when I find the article at the importance of choosing the best name.

Therefore Mr. Neither Hair and his wife, Mrs. Purple Curly hair work together. They will create this website, get each of the necessary products to sell something on it, write a couple of content about head of hair and relax and wait for the people to come beating their very own “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you say in Uk, “Knock. Hit. Good Morning! Any individual Home? inches

Okay the Hair couple know about keywords. Therefore they develop articles in which EVERY term has the word hair in it (or balding). Yet hair is the name of the video game. They make sure their content is main, and once they have written two HTML pages of locks articles, strategically placed by their cousin the graphic specialit (who can be bald) about the advertisements with regards to hair companies now they think they are performed!

Woah! Not by a LONG SHOT! And here is in which it gets depressing meant for the uninitiated and non-dedicated people.

I want to deal with the “keyword” concern. Keywords are like indices or if you wish, categories. A keyword is something that the search engine will appear for and validate (in our day), to use as among the parameters about how to list your site.

The keywords all of us refer to are in two distinct and totally different places. The initial in the site header with the site. about what is known as the section just for “meta” tags. We will certainly deal with meta tags in a varied article, nevertheless let us just say they are the keywords most search results look for (with their “bots”) when visiting your web blog. An example traguardo tag with respect to keywords on our internet site may be like this:

Again within our article(s) upon meta tags we all will go over these keywords, and the meta tag, but for right now take that as a presented these are a few of the keywords which will be in the coto tag.

When the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords inside the meta draw and assumed that was what the web page was about and listed the web page under the ones keywords. This was caught on to immediately, and humans currently being the crafting devils they are really, began detailing keywords that had not do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Arrives at & Eyeballs)

So adult porn sites especially, adopting this kind of as yet a further “fool the engine” technique, would set keywords like “hair”, “technology” etc . within their meta tags, and present the site an innocuous identity and bam !, more traffic.

And so in the never-ending battle Search Engines caught upon, and performed a few items. They deprecated the importance of the keywords in the meta tags corresponding to their algorithms, UNLESS this on the site essentially did match the keywords. Of course , this was not enough since porn sites will set “real” content around their particular stuff. Let me give you a REAL example that we find funny, but it is incredibly serious.

In one of my personal posts on my blog, you can see my biography which is acquired by search engines. The other day We received a message from an oldtime flame of mine declaring “I freaked out. We googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy’s! inch So I get and Yahoo it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” not to mention I simply click and acquire led to a further site (no url in this article as I tend not to want to publicize that site just for obvious reasons) and I come to a adult porn site which will ripped off, of all the content over the internet, MY profile set around the porn adverts. UGH! However, you see that is certainly how crafting people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two scenarios: 1 . You could have keywords within your meta label (and you ought to have them! ) The little Google search “bot” (that is a software application whose job it is to travel and leisure around the Net, never rests and never eats and gets into all those adult sites as well!, and picks up information on EVERY sites hence the information could be categorized), pertains to our web page of hairisnotforever and flows the keywords on the site. Then this kind of little bot makes a overview of the web site. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines avoid “see”, they are really NOT video or graphic (males will be visually focused not Search Engines! ) hence graphics are definitely not taken into account if you use the betagt tag. ) The algorithms get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember first content! )

2 . You have no keywords in your traguardo tag so the engine simply looks at your content.

So the happy couple figures fine lets place the word your hair say, in each and every sentence at least 3 x. NO! Can not do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be punished for it! It should be used and used frequently, but NOT over-used.

Now when you Google meant for hair products using the term “balding”, the Search Engine has the key word, and relying on a million guidelines decides what position regarding specific key word, hairisnotforever could have, and nourishes it out.

Therefore our few figures the actual hell. We all will also offer mascara, and put in a photo advert plus the word wimperntusche in their keywords, without having any content for doing it. Well then being listed when the last in the last in the last for anybody looking for “mascara”. So with this lesson the formula is certainly:

“Content+Keywords inside the content+Keywords in Meta tag. ”